Fred Mello in 2020 presents his new brand identity. The proportions of the lettering change becoming more modern and geometric. The rebranding also includes the insertion of a new logo. This symbol with simple but well-defined lines wants to be ...

Fred Mello in 2020 presents his new brand identity. The proportions of the lettering change becoming more modern and geometric. The rebranding also includes the insertion of a new logo. This symbol with simple but well-defined lines wants to be clear, essential and recognizable. A total look collection for those who love comfort and be always up to date with current trends. Inspired by the past, projected towards the future. A brand that accompanies you at all hours of your day and offers you style ideas for the colder season.