Billionaire


"Billionaire Italian Couture, established in 2005 by creative businessman Flavio Briatore, is the first high fashion line for men to offer a real alternative in a sector which, unlike women’s haute couture, continues to be fairly standardised and ...

"Billionaire Italian Couture, established in 2005 by creative businessman Flavio Briatore, is the first high fashion line for men to offer a real alternative in a sector which, unlike women’s haute couture, continues to be fairly standardised and anonymous. The brand constantly searches out original details that express quality and refinement, but also eccentricity, in which the Italian tradition of a classical but sophisticated taste for fashion and elegance is constantly enriched with refined elements that point to the future. The man who chooses Billionaire Italian Couture is a man who wants to stand out, and by wearing these garments he knows he is wearing something that is unique, immediately recognisable and, most importantly, conveys emotions. It is no coincidence that the brand has won over exceptional personalities like Paul McCartney, Mohamed Al-Fayed, Geoffrey Moore (the son of Roger and a famous restaurant owner), the footballer David Beckham and world rugby champion Mike Tindall, without forgetting Puff Daddy, who is a habitual wearer of the brand’s famous watch cuff shirts, which have been rechristened “Cuff Daddy” in his honour. Because Billionaire Italian Couture represents men’s tailoring at its most luxurious extreme. While at times it is deliberately over the top, it is always refined and never loses sight of the importance of the finest tailoring and the ability to express the wearer’s personality. Recently a line for children was introduced, created with the collaboration of Elisabetta Gragoraci. It is a collection made entirely by hand, using high quality, hypoallergenic materials, all rigorously Made in Italy. Billionaire Italian Couture creations have a soul and a history, because they are all rigorously handmade in small Italian artisan workshops in limited editions, with meticulous care taken over the choice of fabrics, materials and details. And most importantly because Billionaire Italian Couture represents a lifestyle and a way of feeling and being unmistakable."

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